Audience profile

Typical Hallam FM user:

·      Female (51% female, 49% male)

·      Aged between 25 and 45

·      41.2% ABC1 figures

·      Average listening hours: 7.3

Hallam FM Listener profile Information:

Lifestyle profile:

Sarah Bradshaw is a 25-year-old Caucasian from Sheffield. She was raised in a middle class family, passed School with average GCSE grades and left 6^th form with 3 A levels before moving on to university, however she did not graduate. She is living in an apartment in the City center.  And has a tempory job while she retakes her university course She, like many of her friends, has a job as mainly to pay bills, rent and other commodities while she studies at University. She enjoys modern and old music of many styles, often listening to it with her friends and partner as a recreational activity. She is impartial to all styles and will listen to whatever is one the radio at the time, though she prefers 90’s and more modern styles. In the mornings and evenings she enjoys listening to the radio, namely music and breakfast shows for the mornings. She enjoys spending time with her friends when she has the time and will openly socialize if she can. Sarah is not rich but has a little excess money.

This allows her to spend time with her friends at music festivals and similar events as well as buy the necessities she requires (food, drink, hygiene etc.) Although when she can she will eat out with friends or family.  She is, like many, a person of habit, Work, rest, play etc. but enjoys going out where ever and when ever she can. And again, like many other people she is a fond user of social networks and in fact uses them to keep up with the latest  Podcasts from Hallam FM’s Breakfast show, Big John at breakfast. She is up to date with recent trends, a light console gamer and a casual drinker, especially with her friends. She is not a huge spender as her wages wont let her, but she enjoys shopping and indulging in the finer things.