Radio Show Database-Hallam FM

Channel: Hallam FM

Channel information:
Hallam FM is an independent radio station that operates in the region of south Yorkshire. It is a subsidiary of Bauer media, who own the station. Hallam began it's AM/FM broadcast on october the 1st, 1974. The radio station broadcasts in FM on radio and DAB on it's online broadcast.

Show: Big John at Breakfast

Link to show: http://www.hallamfm.co.uk/on-air/breakfast/

Chosen date: 25th of November 2013
Big john at breakfast broadcasts from 6AM to 9AM every weekday and the Church of Big John show broadcasts from 10AM to 12PM at weekends.

Key presenters:

• John Harrison
• James Crookes
• Janine Jones

Genre: Talk, comedy, music

Narrative/ structure of the show and basic content:
The show alternates between chat, music and News broadcasts. Shows often follow a weekly theme and this can change the narrative of the show week by week. The show broadcasts in FM and DAB, Freeview and is now recently available on mobile applications.

How the show fulfils it's PSB remit: A PSB is a Public Service Broadcast. this means a show that benefits the public rather than a show concerned about commercial success. All channels related to the BBC must fulfil their PSB remit to be allowed to continue broadcasting. The terms of the remit are simple. A show must appeal to a verity of audiences and must not discriminate. it must entertain the viewer/listener and be educational. Big John @ Breakfast fulfils this by playing an array of songs that relate to a wide target demographic and includes to news section to inform their audience. Viewer entertainment is subjective to the viewer, however based on the success of the show (249, 000 listeners weekly, the most listened to breakfast show in south Yorkshire) it can be assumed the show fulfils this part of the PSB as well.

Target Demographic: Hallam FM broadcasts to the whole south yorkshire region. This includes a wide variety of Ethnicities and backgrounds. The show covers Urban and Sub-urban areas, meaning that it must appeal to a wide Target demographic. as such Big john at breakfast must also appeal to this wide target audience. this is covered as it plays multicultural music and discusses topics that affect all people encompassed in this target audience.


















Show analysis:

Use of Jingles
Big john uses a lot of jingles, including his introduction and transition from each part of the show. these are all recorded specifically for the show and are used to reasonable effect.

Use of Audio effects
Audio effects are used less frequently. To appeal to a younger audience, a voice modulator is used for the 'Hallamster' section of the show.

Use of Vox pops
Vox pops are used regularly and to great effect. most sections of the show, especially the news section of the show. The show prides itself on relating to it's local audience, so it backs up a lot of it's claims with actual interviews from members of the public

Use of interviews
Used less than Vox pops, interviews are fart more professional and don't fit with the theme of the show

Use of competitions
There are no competitions in the show

Use of presenters
The presenters are all reigonal presenters that keep up the show's theme of being a local station

Website (3 web pages), Notes on Radio and Key words

Website wireframe: A basic blue print/ skeletal frame of a website.
HTML: Hyper text markup language
Web pages: Home, Radio (Hallam FM) and Conglomerates/ ownership page
Broadcasting act (1990)
Community radio order (2004)

Sheffield Live:
Hallam Fm are a part of the cross media conglomerate, Bauer.
Sheffield Live! is an independent radio station. it is not owned by a separate company, and is in fact a community radio station rathe than just an indie radio station.
Ofcom (office of communications) are a media regulator for Radio broadcasting, Where as companies like the ASA regulate advertisements. Ofcom regulate all content related to radio broadcasts, as well as providing funding funding to small projects.
According to them, a community radio station is a non profit organisation that must act as a benefactor to the local populace (Social gain, something no one else does).

This essentially means:
-Sheffield live must provide service for underserved groups.
-Must facilitate discussions and expressions of the opinion within the community
-Provide training or education to people not employed by the station
-Must help to strengthen the community it serves by serving all of its varying population with different cultures and ethnicity's.

Ultimately it provides a service for underserved groups in a local community that are not targeted by larger companies. 

-The independent company who run Sheffield Live! are Commedia Sheffield Ltd.
-It is run by Sangista Basudev.
-Sheffield live! content cannot crossover with mainstream broadcasting.
-9.32MHz
-Reaches an audience of 11% of people in the area of sheffield. That is approximately 32,000 a week. While this is less than a profit company radio (such as Bauer), it is still a lot of people, and it stands by its laws as an independent broadcast. it's main targets are under privileged areas where social deprevation can be an issue.
-It has a huge verity of reggae, raga, RnB, jungle, jazz, pop and other traditional music such as african, latin etc.
-It cannot gain more than 50% of running costs from one source advertising revenue, and as such relies on public funding and generosity. The national lottery will sometimes give funding to companies such as Sheffield Live! Ofcom will give support if the station can prove it is worth funding.
-Sangista was only granted a £15,000 per year funded wage. thankfully, she enjoys her job enough to run a radio station off of such a small wage.

Sheffield Live does not run on DAB, and is purely through an FM receiver, designed for Analogue media technology. However, it can be streamed from it's website in the form of podcasts.

Sheffield live shows:

Key words definitions and Media conglomerates

KEY WORDS
Independent Radio

community radio

Ofcom

PSB (Public service broadcasting)

HTML: Hyper text mark-up language.

Production: The process of making a media text.

Distribution: The process of getting the media text to an audience
Distribution can also mean advertising.

Exchange: The process of an audience consuming a media text, i.e listening to a radio show, watching a TV program etc.
Exchange also includes the way the audience interprets the media and how they use the text for their own purposes.

Media conglomerates: Is a company that owns a large number of smaller companies (subsidiaries).

Cross media conglomerates: A company that owns various different media. FOX is an example of a cross media conglomerate, as well as the BBC.

Convergence: Two companies coming together.

Independent: A company owned by itself, not part of a conglomerate.

Brand: A name, term, logo, etc that is recognisable and defines that product or company from the rest as a distinct service. Examples of brands include Mars, Microsoft, McDonalds, Blue ray, Virgin, etc.

Portfolio: A collection of investments held by the company.

Synergy: companies working together.

Joint Venture: A company owned by two other companies and is mutually beneficial.

Commercial: Makes money/profit

NRS (National readership survey) Grades: This company  grades everyone in these categories:

Audience Reach: The audience media capable of receiving the media message.

DAB: Digital Audio Broadcasting

it is important for media producers to target A,B, C1s because the sell the audience and their lifestyles. (disposable income audience)





Media conglomerates (news corp subsidiaries)

(Right) Warp, an independent company
(below) Companies under the control of News corp.

Examples of cross-media conglomerates:

• Microsoft-Hardawre, software.
• BBC-Film, T.V, Radio
• Disney-Film, Animation
• Time Warner-Film, T.V
• Viacom-Film, T.V
• CBS

BAUER: The UK's biggest publishing group (German origins)
it reaches over a 3rd (20,000,00) people in the UK through it's brands alone. 5.5M 15-24 year olds are reached by Bauer at any time. 53% of Bauer's audience are A B C1s. The other 47% are C2 D E. this proves that Bauer's products target a mass audience. 9,000,000 have listened to a Bauer radio station in the last week (18% of the population).

Bauer's major competitor is Global media, a british company that owns the profitable Capital FM, as well as many other companies. they are a massive competitor to Bauer.

Another media competitor for the target demographic is the BBC radio stations, particularly BBC
radio 1.

Hallam Fm: a small, independent radio station. situated in a small building, broadcasting to south Yorkshire and the north Midlands.  Hallam is no.1 Yorkshire commercial radio station. it is part of the Bauer place portfolio. Key presenters include Becky Hayes, Big John, Ollie Hayes. Hallam's competition includes Capital FM, Rother FM, Peak FM and BBC Radio. Hallam get 28% of all radio commercial market share in south Yorkshire. Hallam uses simulcast to allow us to listen to it on the Radio, Internet, app and DAB radio.

RAJAR (Radio Joint Audience Research): Bauer uses this company to collate all of its figures.

BBC: British broadcasting corporation Is a public funded survice that dates back to 1927 and gets its funding from licence fees.

KTA 1 Research media institutions

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