Key words definitions and Media conglomerates

KEY WORDS
Independent Radio

community radio

Ofcom

PSB (Public service broadcasting)

HTML: Hyper text mark-up language.

Production: The process of making a media text.

Distribution: The process of getting the media text to an audience
Distribution can also mean advertising.

Exchange: The process of an audience consuming a media text, i.e listening to a radio show, watching a TV program etc.
Exchange also includes the way the audience interprets the media and how they use the text for their own purposes.

Media conglomerates: Is a company that owns a large number of smaller companies (subsidiaries).

Cross media conglomerates: A company that owns various different media. FOX is an example of a cross media conglomerate, as well as the BBC.

Convergence: Two companies coming together.

Independent: A company owned by itself, not part of a conglomerate.

Brand: A name, term, logo, etc that is recognisable and defines that product or company from the rest as a distinct service. Examples of brands include Mars, Microsoft, McDonalds, Blue ray, Virgin, etc.

Portfolio: A collection of investments held by the company.

Synergy: companies working together.

Joint Venture: A company owned by two other companies and is mutually beneficial.

Commercial: Makes money/profit

NRS (National readership survey) Grades: This company  grades everyone in these categories:

Audience Reach: The audience media capable of receiving the media message.

DAB: Digital Audio Broadcasting

it is important for media producers to target A,B, C1s because the sell the audience and their lifestyles. (disposable income audience)





Media conglomerates (news corp subsidiaries)

(Right) Warp, an independent company
(below) Companies under the control of News corp.

Examples of cross-media conglomerates:

• Microsoft-Hardawre, software.
• BBC-Film, T.V, Radio
• Disney-Film, Animation
• Time Warner-Film, T.V
• Viacom-Film, T.V
• CBS

BAUER: The UK's biggest publishing group (German origins)
it reaches over a 3rd (20,000,00) people in the UK through it's brands alone. 5.5M 15-24 year olds are reached by Bauer at any time. 53% of Bauer's audience are A B C1s. The other 47% are C2 D E. this proves that Bauer's products target a mass audience. 9,000,000 have listened to a Bauer radio station in the last week (18% of the population).

Bauer's major competitor is Global media, a british company that owns the profitable Capital FM, as well as many other companies. they are a massive competitor to Bauer.

Another media competitor for the target demographic is the BBC radio stations, particularly BBC
radio 1.

Hallam Fm: a small, independent radio station. situated in a small building, broadcasting to south Yorkshire and the north Midlands.  Hallam is no.1 Yorkshire commercial radio station. it is part of the Bauer place portfolio. Key presenters include Becky Hayes, Big John, Ollie Hayes. Hallam's competition includes Capital FM, Rother FM, Peak FM and BBC Radio. Hallam get 28% of all radio commercial market share in south Yorkshire. Hallam uses simulcast to allow us to listen to it on the Radio, Internet, app and DAB radio.

RAJAR (Radio Joint Audience Research): Bauer uses this company to collate all of its figures.

BBC: British broadcasting corporation Is a public funded survice that dates back to 1927 and gets its funding from licence fees.