Vlog Script LO1 Task 2

Big John-Show analysis

Hallam FM holds many different shows on its channel, these generally consist of music and news shows. Often these cross over and form multimedia coverage shows. But today we will only be focusing on one show, Big John at breakfast. Hallam is an AM/FM and DAB broadcast and launched on October the 1st, 1974. DAB on its online broadcast. Big john at breakfast, a topical music and news show, broadcasts from 6AM to 9AM every weekday and the Church of Big John, a highlights, show broadcasts from 10AM to 12PM at weekends. Its key presenters are John Harrison, or Big John, James Crookes and Janine Jones. The show broadcasts in FM and DAB, Free view and is now recently available on mobile applications. The show’s genre is largely chat and comedy. It is foremost a comedy chat show with a heavy amount of news and media added in. The purpose of Big john at breakfast is entertainment. The show plays a wide selection of music and is often comedic and light hearted. It serves other functions as a news and related media informant, but ultimately is designed to entertain. It is presented in the style of a standard chat show. The presenters talk, play jingles and music then talk some more. The topic of discussion changes regularly but it is always of a consistent style.The program has a fairly straightforward structure. It plays music at regular intervals to break up what is either news or chat segments of the show. There are regular competitions and phone ins from members of the audience. Hallam FM and Big john at breakfast advertising big john @ breakfast is advertised purely as a subsidiary of Hallam fm. It receives little advertising as single item but rather it falls under Hallam FM, which is in turn part of Bauer.   Big john at Breakfast reaches its audience in a wide variety of ways. It uses public advertisements, posters on the sides of buses and taxis to passively reach its audience in public places. It reaches its audience by advertising on other radio broadcasts as well. The Big john radio jingle can be heard on various Hallam FM broadcasts. They advertise on a wide variety of Bauer owned media. Hallam FM broadcasts on 97.4 MHz in Sheffield and 102.9MHz in Barnsley and Rotheram. 103.4 MHz, DAB, and Hallam FM online services. This means Hallam is able to reach its audience over a lot of different media in a lot of different ways, making it incredibly accessible, not just in Yorkshire. Big john's simulcast and downloadable podcasts make sure it is accessible worldwide. It broadcasts live on Hallam Radio as well as online, allowing it to be accessed live globally.  Hallam advertises itself in a more physical way too. It sponsors various local events, allowing it to reach its crowd within these events and concerts. It puts up posters and advertisements on signs, buses etc. These usually advertise events that Hallam are involved in, rather than the channel itself.  Big john reaches its audience in a few ways too. It has vox pops with various members of the public which are used in the show, as well as public surveys. They also have various competitions with small prizes for listeners of the show, all of which help to further reach out and involve its audience.