Vlog script LO1 Task 1

Media ownership

Media Conglomerates are a composition of many, subsidiaries or smaller companies. Bauer media is one such company and is in fact a cross media conglomerate. This means that its output spans multiple media output, TV, newspapers, radio and magazines. Bauer media spans a massive range of products and holds many companies within it. It is almost impossible that you haven’t been exposed to some form of Bauer owned product in the UK. As the UK's biggest publishing group it reaches over twenty million people in the UK through its brands alone. Bauer's major competitor is Global media, a British company that owns the profitable Capital FM, as well as many other companies. They are a massive competitor to Bauer. Bauer are in ownership of many high profile magazines and radio channels as well as TV broadcasts. Essentially, Bauer is a body in which many smaller companies are held. It is in ownership of hundreds of smaller companies. Bauer has a fairly straightforward operating model. It is divided into many smaller divisions, smaller branches across eastern and western Europe. These smaller branches are governed by one larger office, but under these smaller offices are controlled the radio channels, the magazines and all the smaller local media outlets. The one main body handles marketing across all outlets, while each separate division handles its own programming.

Independent companies operate under very different parameters to a company like Bauer or Hallam.

Hallam FM is one such independent company.

Situated in a small building, broadcasting to south Yorkshire and the north Midlands, Hallam is the number one Yorkshire commercial radio station and is part of the Bauer place portfolio. Key presenters include Becky Hayes, John Harrison (Big John) and Ollie Hayes. Hallam's competition includes Capital FM, Rother FM, Peak FM and BBC Radio. There are also the governing bodies of these companies that make sure everything is in check:  RAJAR (Radio Joint Audience Research): Bauer uses this company to collate all of its figures.  BBC: British Broadcasting Corporation is a public funded service that dates back to 1927 and gets its funding from license fees and advertising. This is clearly evident from the show, ‘Big john at breakfast’ as it has heavy amounts of advertisements.

Hallam FM broadcasts to the whole south Yorkshire region. This includes a wide variety of Ethnicities and backgrounds. The show covers urban and Sub-urban areas, meaning that it must appeal to a wide Target demographic. As such Big John at breakfast must also appeal to this wide target audience. This is covered as it plays multicultural music and discusses topics that affect all people encompassed in this target audience. Hallam FM’s major competitors are channels such as capital FM, a much larger national channel that broadcasts with a similar style to a larger audience.

A PSB is a Public Service Broadcast. This means a show that benefits the pubic rather than a show concerned about commercial success. All channels related to the BBC must fulfill their PSB remit to be allowed to continue broadcasting. The terms of the remit are simple. A show must appeal to a verity of audiences and must not discriminate. It must entertain the listener and be educational and informative.