Vlog Script LO2 Task 3

From these rules and examples it is clear that big john obeys all standards set out by the ASA and OFCOM. It follows strictly the OFCOM code, the examples being competitions broadcasting and offensive language. Considering that the show does not violate either of the two examples. It consistently refrains from use of offensive language before the watershed and keeps it’s competitions fair within the guidelines set.

It follows the basic ASA rules as well by making sure the viewer is aware that the advertisement and the show are separate. Big John is a heavily advertised show on Hallam and uses advertisements as a tool to break up the show at regular intervals.

So far I have described how the show connects to its audience, but not the audience itself. This section will describe a stereotypical profile based off the information of Hallam FM and Big John’s viewer target demographics. But first we must cover the RAJAR spending power demographics. These grades separate people by their spending capabilities based on their income and goes as follows:

Grade A, upper middle class, usually managerial or administrative occupations.

Grade B, middle class, intermediate admin or professional occupations.

Grade C1, lower middle class, supervisory and junior admin jobs.

Grade C2, skilled working class, usually skilled manual workers.

Grade D, working class, semi and unskilled manual workers.

Grade E, those at the lowest level of subsistence, state pensioners or widows, casual or lowest grade workers.

Based on these grades, I have come up with a standard listener profile for Big John @ breakfast. Based on the style of advertising particularly (Fast food, loans etc) the users are probably around the C1 spending power.

Audience Profile

Sarah jones, a 21 year old university student is studying at Sheffield University, taking her degree there. She spends her time studying, hanging out with friends and working so she can pay her bills. In her spare time she mostly enjoys spending time with her friends, going to clubs and parties or hanging around in the city center of Sheffield around the university. Her money and spending power is limited however, like many people of her age in Sheffield. While Sarah has a part time job to help pay for her food and living expenses, she is still fairly short on money. By RAJAR definition, Sarah would likely class as a C1 or low end B class in terms of spending power.

Like many, she enjoys eating out. Places such as subway, McDonalds, Starbucks and similar restaurants are common spots for her when she needs a meal out. She is a consumer of mainstream products, including food and drink (Cola, fast food etc.) this can be said for her taste in music and culture too, as she regularly follows trends. However, she isn’t set in her ways. Sarah is often and regularly willing to try out new concepts and media to further her experience.

A regular listener to Hallam FM, she tunes in whenever she gets the time. Like many, she wakes up to the show Big John at breakfast. It is a good show to get up too, offering a variety of music and news to help start the day a bit more interestingly.