How Hallam FM effects its audience
The Effects of Hallam FM on its Audience Hallam FM tries to remain neutral in terms of Race/Gender orientation, and the news it produces is also designed for everyone rather than a set group. However the news Hallam reviews is still influencing their audience. It is told from their side and their point of view, imprinting the views of the Hallam news team on the viewer. This extends to music choice, comedy and Vox pops used in the show. All are related to Hallam's own views, even if it is designed for a wide audience.
How does Hallam represent the individual?
Hallam FM uses local presenters who emphasize on their regional accents and knowledge. They are much related to the area they are from and almost act as a standard representation of a stereotypical individual of the district, helping them represent their audience. On top of that, the audience is often directly involved. Hallam have various public interviews that are recorded before the show, as well as a lot of people calling in for interviews as well as live guests. On top of that they host competitions to keep the audience entertained and engaged in the show, allowing them to represent themselves to an extent. It also produces locally relevant news that suits its audience Ultimately it represents it’s audience through culture, music and the style of adverts that it produces on his show.
Legal and ethical issues
There are a series of legal and ethical issues that Hallam and Big john face for their broadcasts. They broadcast to a wide and very racially diverse audience. This means that all content produced by Hallam cannot be focused on one audience demographic and must appeal to members of multiple backgrounds and races. As such, they must carefully monitor all content they air. Music selection is diverse and appeals to all target demographics under Hallam FM. This is why the show Big john has such a diversity of content in its broadcast, allowing it to fulfil its role as and tackle any ethical issues that may have held the show back.
In terms of regulatory bodies, the BBC obeys the regulations of the ASA in terms of it’s advertising as well as Ofcom regulations. The ASA regulates the advertisements that the show plays, but Ofcom is the big regulatory body for the channel. The Ofcom broadcasting code provides very clear rules and regulations that all media broadcasts must obey. The code was last updated in march 2013 and is constantly updated so that it remains relevant to modern media, The code deals with almost every broadcast issue, largely protecting children from unwelcome information or uncensored broadcasting. Bauer obeys the code with all of its media output, Big john included. Here are some examples of OFCOM code that Big John obeys:
Broadcast and voting
. 2.13 Broadcast competitions and voting must be conducted fairly.
. 2.14 Broadcasters must ensure that viewers and listeners are not materially misled about any broadcast competition or voting.
. 2.15 Broadcasters must draw up rules for a broadcast competition or vote. These rules must be clear and appropriately made known. In particular, significant conditions that may affect a viewer’s or listener’s decision to participate must be stated at the time an invitation to participate is broadcast.
. 2.16 Broadcast competition prizes must be described accurately.
(See also Rule 1.30 in Section One: Protecting the Under Eighteens, which concerns the provision of appropriate prizes for children.)
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Offensive Language
. 1.14 The most offensive language must not be broadcast before the watershed (in the case of television) or when children are particularly likely to be listening (in the case of radio).
. 1.15 Offensive language must not be used in program made for younger children except in the most exceptional circumstances.
. 1.16 Offensive language must not be broadcast before the watershed (in the case of television) or when children are particularly likely to be listening (in the case of radio), unless it is justified by the context. In any event, frequent use of such language must be avoided before the watershed.
(Regarding Rules 1.14 to 1.16 see Rule 2.3 in Section Two: Harm and Offence.)
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. ASA Rules
. 2.1 Advertisements must be obviously distinguishable from editorial content, especially if they use a situation, performance or style reminiscent of editorial content, to prevent the audience being confused between the two. The audience should quickly recognize the message as an advertisement.
. 2.2 If used in an advertisement, an expression or sound effect associated with news bulletins or public service announcements (for example, “news flash”) needs special care. The audience should quickly recognize the message as an advertisement.
. 2.3 The use of a title, logo, set or music associated with a program that is broadcast on that medium needs special care. The audience should quickly recognize the message as an advertisement.
From these rules and examples it is clear that big john obeys all standards set out by the ASA and OFCOM. It follows strictly the OFCOM code, the examples being competitions broadcasting and offensive language. Considering that the show does not violate either of the two examples. It consistently refrains from use of offensive language before the watershed and keeps it’s competitions fair within the guidelines set.
It follows the basic ASA rules as well by making sure the viewer is aware that the advertisement and the show are separate. Big John is a heavily advertised show on Hallam and uses advertisements as a tool to break up the show at regular intervals.
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