Vlog Script LO3 Task 4

 Big john at Breakfast reaches its audience in a wide variety of ways. It uses public advertisements, posters on the sides of buses and taxis to passively reach its audience in public places. It reaches its audience by advertising on other radio broadcasts as well. The Big john radio jingle can be heard on various Hallam FM broadcasts. They advertise on a wide variety of Bauer owned media. Hallam FM broadcasts on 97.4 MHz in Sheffield and 102.9MHz in Barnsley and Rotheram. 103.4 MHz, DAB, and Hallam FM online services. This means Hallam is able to reach its audience over a lot of different media in a lot of different ways, making it incredibly accessible, not just in Yorkshire. Big john's simulcast and downloadable podcasts make sure it is accessible worldwide. It broadcasts live on Hallam Radio as well as online, allowing it to be accessed live globally.  Hallam advertises itself in a more physical way too. It sponsors various local events, allowing it to reach its crowd within these events and concerts. It puts up posters and advertisements on signs, buses etc. These usually advertise events that Hallam are involved in, rather than the channel itself.  Big john reaches its audience in a few ways too. It has vox pops with various members of the public which are used in the show, as well as public surveys. They also have various competitions with small prizes for listeners of the show, all of which help to further reach out and involve its audience.